Is red a better color than green?

Once you choose the correct chart type to communicate your message, color is the next most important consideration. Color draws the viewer’s attention — and that’s good if done to support the message. Keep in mind that sometimes black and white is simply perfect.

Recently, while reviewing a set of visuals with a client, they said “make the green greener and the red less red.” The design showed when a critical business result increased or decreased by at least five percent (5%). I politely refused…

I have noticed a troubling trend — people are fearful of highlighting what they consider “negative” results. For results below expectations, the opportunity to improve your business is at least equal to capitalizing on results above expectations — and probably higher. Let me know if you are seeing the same trend.

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Posted in Decision Making, Visualization

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